J. Michael Hard
President, Portfolio Manager
Mike Hard has been in the investment business in Sarasota since the 1970’s. He spent the first five years with Merrill Lynch as both a securities and commodities broker. After leaving Merrill, he worked for other large firms, including Shearson Lehman and Dean Witter. In 1987, he joined Kemper Securities and spent the next six years there as co-manager of their Sarasota office. Mike founded Sara-Bay Financial Corp. in 1993, offering a diversity of investment securities and our management program.
Barbara has been with Sara-Bay Financial Corp. since 1996. Previously, she was employed at a local law firm specializing in estates and trusts. Barbara brings extensive experience as a secretary and office manager in the areas of law, finance and accounting. She attended Florida State University and ran a successful interior decorating business in Jacksonville, Florida for twelve years.
Benjamin Hard, CFP®
In 2000 Ben began working in the financial industry as an equity trader for Navillus Securities, a Pennsylvania based broker-dealer. Prior to joining Sara-Bay in 2008 he was VP of Marketing for EDMP Inc., a Tampa registered investment advisory firm. Ben holds a degree in Finance from the University of South Florida and is a CERTIFIED FINANCIAL PLANNER™ professional.